‘User Experience (abbreviated: UX) is an umbrella term used to describe all the factors that contribute to the quality of experience a person has when interacting with a specific software artefact and focuses on the practice of user centred: design, creation, and testing.’ Defining “User Experience” (UX) is akin to walking on the quicksand – there is no firm ground and you’re likely to get mired in many unproductive debates – indeed, to me it seems we are currently “stuck in the muck”.