The Concept Every Sunday, from midnight to midnight, I disconnect completely from social media. No Facebook, no Twitter, no Instagram, no LinkedIn. One day per week, entirely “unsocial.” This isn’t a grand statement about technology being evil or social media being toxic. It’s a simple experiment: what happens when you regularly, predictably disconnect from the attention economy? Why Sundays? The choice of day is deliberate: Practical reasons: Minimal work obligations (academic life allows this) Social expectations lower (people don’t expect immediate responses) Natural rhythm (weekend, time for rest and reflection) Psychological reasons: