" Methods maketh the discipline, and I’d say that UX has some nice native methods in use with some others pulled in from other more traditional product marketing domains spliced up with advertising metrics. Importantly, the most interesting for me areHEARTPULSE which together represent some very innovative thinking which - with minor mods - can be directly applied from UX back to the wider Human Factors CS domain." A few months ago Rui made a post on measuring UX and the research methods employed - citing a paper presented by some Google UX Researchers at CHI 2010 as well as presenting a list describing the kinds of methods he proposes: