“We believe that high-complexity interaction, defined by choice and flexibility, is the key problem. Choice and flexibility are normally seen as positive in that, from a technology perspective, ‘more’ adds-value; however we disagree and propose a counter intuitive investigation of the benefits of the opposing principles centred around inflexibility and constraint. The object of this PhD project is to empirically test this belief.” The World Wide Web (Web) is a vast information and communication resource which is now seen as vital for commerce, social interaction, welfare, and citizen empowerment; however, it still remains ‘off-limits’ to the older user.