I was recently offered the ability to publish one of my journal papers in a reputable journal but ‘Open Access’. The facility for me to do this was at the bargain price of $3250. I also considered using PLoS ONE via the public library of science, but at approximately $1000 per article again the price seemed to preclude publication. I understand the rational of open publication but it seems to me at these prices the ‘open’ aspects are not really being transferred to the author, only the reader, and therefore the suggestion of increased citation.